Cookie Policy
This policy explains how Test Reveal uses cookies and similar technologies to keep our site working, remember your preferences, measure performance, and deliver more relevant experiences — and how you stay in control of it all.
Last updated: 8 July 2026
What Are Cookies?
Cookies are small text files that a website stores on your browser or device when you visit. They are widely used to make websites work, to make them work more efficiently, and to provide information to the site owners. Some cookies are placed by us (first-party cookies) and some are placed by our partners (third-party cookies), such as analytics and advertising providers.
How We Use Cookies
We group the cookies we use into four categories. You can accept or reject each optional category from our Privacy Preference Center — strictly necessary cookies are always on because the site cannot function without them.
Personalization (Functional & Essential)
Keep the site working and remember your states — your login session, interface options, and language or region — so you don't have to reset them on every visit. Persistent logins can keep you signed in for extended periods unless you log out. These are always active.
Analytics (Performance)
Connected to platforms like Google Analytics, these count total visits, show where traffic comes from, and reveal how visitors move around the site. We use this aggregated data to find our most and least popular pages and continuously improve the layout and experience.
Marketing (Targeting & Social)
Deployed through our Tag Manager and advertising pixels (such as the Meta Pixel), these let our partners uniquely identify your browser, build interest profiles, and serve relevant retargeting ads on other sites and social platforms. They also cap ad frequency and power social sharing widgets.
Simplified Forms (Convenience)
Store basic details (such as your name or email) locally on your device to securely pre-fill our enquiry and quote forms — reducing friction and saving you time. This data stays on your device and is cleared if you turn the category off.
Tag Management & Tracking Pixels
We use a tag manager (Google Tag Manager) to deploy and maintain our tracking pixels so that specific user events fire accurately across our marketing funnel. Advertising pixels, such as the Meta Pixel, allow marketing cookies to measure the exact actions you take after clicking an ad — for example, viewing a service, starting a cost estimate, or completing an enquiry. These tags only fire for the categories you allow.
Analytics & Performance Monitoring
When you allow performance cookies, we connect your visit to an analytics platform to count visits, track traffic sources, and observe how users move around the site. We use this aggregated data to identify UX roadblocks — the most and least popular pages — so we can keep measuring and improving the site's performance and layout.
Personalization & Session Management
Functional cookies let our systems remember your states. With them enabled, we can keep you signed into your account for extended periods (for example, 30 days) unless you manually log out, and automatically load your preferred language, region, or interface features so you don't re-enter them on every visit.
Ad Retargeting & Frequency Capping
With targeting cookies active, our advertising partners can uniquely identify your browser and build a profile of your interests. This lets us run retargeting campaigns that show relevant ads to past visitors as they browse other websites and social media, and control ad frequency so the same ad doesn't keep reappearing.
Social Media Sharing
We may include social media widgets so you can easily share our content with your networks. Social media cookies set by these plugins can also track you across other sites to build interest profiles that influence the content you see elsewhere.
First-Party Data & the Future of Cookies
As third-party cookies are phased out across the web, we are investing in first-party data — information you share with us directly, such as your email or phone number through our forms and enquiries. Where you consent, this data may be unified in a customer data platform or CRM so we can continue personalizing your experience in a privacy-compliant way.
Managing Your Preferences
You're in control. You can accept or reject optional cookie categories at any time from our Privacy Preference Center. You can also block or delete cookies through your browser settings, though disabling some cookies may affect how the site works for you.
Contact Us
If you have any questions about this Cookie Policy or how we handle your data, please reach out via our contact page or email us at hr@testreveal.com.
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65 Broadway Suite 1101,
New York NY 10006
hr@testreveal.com

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